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    How to Successfully Prepare for Prime Day

    Posted by James Hyatt on March 3, 2022

    Prime Day is an annual deal event exclusively for Prime members. This 48-hour sale takes place once a year exclusively on Amazon’s website and is considered to be one of the biggest online shopping events wherein prices are slashed across such categories as TVs, laptops, mobiles, accessories, audio products, and more.

    Prime Day Benefits

    Aside from the exponential increase in sales many sellers experience during this event, there are also other benefits to consider when participating in Prime Day sales:

    Marketing - Leverage Amazon’s great efforts to increase traffic on this special day.

    Discoverability - The “Deals” page makes it easier for shoppers to find your products.

    Sales Potential - Shoppers are drawn to discounts during a limited timeframe. Offering special promotions will increase your sales on Prime Day.

    Visibility - Products with deals during Prime Day are marked with special badges in the search results, making them very easy for shoppers to find.

    How to Successfully Prepare for Prime Day

    Whether you’re a novice or an experienced seller, it’s easy to miss out on a few things that can maximize your profits on Prime Day. Competing with millions of sellers can be harder than it looks, so we came up with a few tips to help you prepare for one of the biggest sales events this year.

    Inventory Management

    Evaluate your Amazon FBA inventory ahead of time. You don’t want to run out of stock as it will negatively affect your rankings and sales, so get your inventory sorted to avoid unnecessary headaches related to inventory. Plus, if you have healthy inventory, Amazon will consider you as more valuable to customers.

    Categories that have seen a significant boost in sales over the years include electronics, apparel, appliances, and jewelry. If you are a brand or seller under these categories, ensure you have enough inventory to meet the higher demand during Prime Day.

    Product Listing Optimization

    Optimizing product pages is critical to maximizing sales and conversion rates for sellers. Make sure that your listings are properly optimized before Prime Day. Here are some of the most important things to cover:

    • Images: Use high-resolution images that capture the benefits of choosing your product. Always adhere to Amazon’s technical requirements. Having compelling images will positively impact your CTR.
    • Title and description: Write a clear, concise copy that highlights the main features and benefits of your product. Optimize description for mobile visibility. Make the best use of the character count given by Amazon. Provide as many important details as possible without sacrificing readability.
    • Keywords: Examine the keywords you use, tweaking your listing if necessary to add more relevant keywords that your target audience will use. You can try running additional PPC campaigns to identify new keywords.
    • Backend search terms: Check if you have saved relevant search terms in the backend. Make sure not to repeat the keywords already used in your title and bullet points.

    Deals and Discounts

    Consider submitting deals for multiple products with competitive prices. Amazon will be flooded with deals on this highly anticipated sale event and might choose only a few of your submissions. Be sure to conduct thorough research before making your best offers.

    Product Bundles

    The main goal on Prime Day is to boost your sales by moving inventory as much as possible. Many customers love bundles when they’re grouped efficiently and made convenient to buy. Create product bundles that complement each other – don’t randomly select just any of your products to be sold together

    Read more about virtual product bundles here.

    Leverage Free Resources

    Use free resources to strengthen your marketing strategy for Amazon Prime Day.

    • Amazon Live: Run Amazon Live on products you want to highlight for Prime Day to boost traffic.
    • Amazon Posts: Repurpose your social media content. They can appear in your feed, on product detail pages, and in the feeds of competitors.
    • Social Media: Use social media channels such as Facebook, Instagram, and TikTok to bring traffic to your listings. Connect with influencers and build your brand presence on social media.

    A/B Testing

    If you have sufficient enough time for Prime Day, start doing A/B testing with listings and prices. Experiment with Amazon A+ content and description. Perform A/B testing with higher and lower prices.

    Optimize PPC Campaigns

    Optimizing your ads is a crucial step in your Prime Day preparation. Here are a few PPC strategies to keep in mind:

    • Create manual campaigns to increase the search visibility of keywords that drive maximum ROI
    • Set up automatic campaigns to find the latest keyword trends as well as negative keywords
    • Group keywords based on their purpose so it’s easier to understand your audience and track campaigns
    • Trend search term reports regularly for better conversions

    Get Better Prepared with Rank N Bank

    Your success this Prime Day will largely depend on the preparations you make weeks leading up to it. The best way to prepare? Get expert guidance in implementing digital marketing campaigns.

    Grab the chance to have impressive results this Prime Day.

    Book a call with us to start your preparations today.


    Topics: Promotions

    About the Author

    James Hyatt

    James Hyatt is the founder and CEO of Rank N Bank, an Amazon Advertising Agency that prides itself on quick, clear communication, transparent pricing, and industry-leading expertise. He graduated with a degree in Business Management at San Diego State University. A self-made entrepreneur, he has built Rank N Bank with no funding or debt, with the sole purpose to help clients grow their businesses profitably.

    Outside the business sphere, James is passionate about racing sports cars at the well-known Willow Springs Raceway, surfing the famous wave breaks on the East and West coast, and challenging himself out on the mountain trails around the U.S.