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      Understanding Product Differentiation: Ways to Stand Out from the Competition

      Topic: Listing Optimization
      Posted by James Hyatt on July 28, 2022
      What Is Product Differentiation? Product differentiation is a marketing strategy that distinguishes your products from competitors, and helps you ...

      Forecasting Product Profitability with Amazon’s FBA Revenue Calculator

      Posted by James Hyatt on July 18, 2022
      The Amazon FBA Calculator is a useful tool for any seller deciding whether or not to use Fulfillment by Amazon (FBA). This tool allows sellers to ...

      How to Prepare Your Brand for Amazon Prime Day 2022

      Topic: Promotions
      Posted by James Hyatt on July 11, 2022
      It wasn’t long ago that nobody knew what Amazon Prime Day was. In 2022, however, Prime Day is now regarded as one of the most highly anticipated ...

      Should You Enroll in the Amazon Vine Program?

      Topic: Promotions
      Posted by James Hyatt on July 4, 2022
      For sellers, product reviews are crucial when increasing awareness of newly launched products, and participating in the Amazon Vine program is a good ...

      Amazon Lightning Deals: Are They Really Worth It?

      Topic: Promotions
      Posted by James Hyatt on June 13, 2022
      What Is an Amazon Lightning Deal? An Amazon Lightning Deal is a flash sale in which a discount is offered on a limited number of product units over a ...

      Amazon Business: Is It Right for You?

      Topic: FBA
      Posted by James Hyatt on June 7, 2022
      What Is Amazon Business? Amazon Business offers its users a purchasing solution for their all-sized registered businesses. It allows business owners ...

      Best Practices: Optimizing Your Top 7 Listing Images

      Topic: Listing Optimization
      Posted by James Hyatt on May 26, 2022
      Amazon product image optimization is critical in maximizing your conversion rate. Presenting the right photos to your target customers will encourage ...

      Amazon Brand Registry: Increasing Protection & Building Loyalty

      Topic: Brand Registry
      Posted by James Hyatt on April 5, 2022
      What Is Amazon Brand Registry? Amazon Brand Registry was initially introduced in 2017 to help brands protect their trademarks and intellectual ...

      Strategies for Mother’s Day and Father’s Day Promotions

      Topic: Promotions
      Posted by James Hyatt on March 25, 2022
      Mother and Father’s Day are right around the corner. These celebrations present big opportunities for e-commerce businesses. Here are a few tips on ...