What is A+ Content/Brand Story?
You’ve probably heard before that you only have 7 seconds to make a first impression. This is also true on Amazon – it only takes 7 seconds for customers to decide whether they like or trust your brand after learning about it for the first time.
Customers care about brands. It’s not enough to deliver quality products and services; customers these days want to feel connected to a brand. They want to share in its narrative. They want something they can relate to and is reflective of their shopping habits.
Amazon has been giving companies more branding tools, and the e-commerce giant has now made it easier than ever to share more information about brands through A+ content and the Brand Story feature.
Amazon’s A+ content is a free service that allows sellers to enhance their product detail pages through rich text and multimedia content, such as images, videos, comparison charts, and more. Not only are sellers able to showcase their products, they are able to convey their brand identity as well.
Brand-registered sellers can also access the Brand Story feature under the A+ Content Manager to further boost their brand’s memorability. It has been updated with more module choices and a greater ability to customize.