Blog https://www.ranknbank.co/blog en Fri, 29 Jul 2022 04:06:22 GMT 2022-07-29T04:06:22Z en Understanding Product Differentiation: Ways to Stand Out from the Competition https://www.ranknbank.co/blog/understanding-product-differentiation-ways-to-stand-out-from-the-competition <div class="hs-featured-image-wrapper"> <a href="https://www.ranknbank.co/blog/understanding-product-differentiation-ways-to-stand-out-from-the-competition" title="" class="hs-featured-image-link"> <img src="https://www.ranknbank.co/hubfs/assets/blog/product-differentiation-strategy.jpg" alt="Understanding Product Differentiation: Ways to Stand Out from the Competition" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h2>What Is Product Differentiation?</h2> <p class="lead">Product differentiation is a marketing strategy that distinguishes your products from competitors, and helps you stand out from the rest of your competition in the eyes of your target market.</p> <div class="hs-featured-image-wrapper"> <a href="https://www.ranknbank.co/blog/understanding-product-differentiation-ways-to-stand-out-from-the-competition" title="" class="hs-featured-image-link"> <img src="https://www.ranknbank.co/hubfs/assets/blog/product-differentiation-strategy.jpg" alt="Understanding Product Differentiation: Ways to Stand Out from the Competition" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h2>What Is Product Differentiation?</h2> <p class="lead">Product differentiation is a marketing strategy that distinguishes your products from competitors, and helps you stand out from the rest of your competition in the eyes of your target market.</p> <img src="https://track.hubspot.com/__ptq.gif?a=6977030&amp;k=14&amp;r=https%3A%2F%2Fwww.ranknbank.co%2Fblog%2Funderstanding-product-differentiation-ways-to-stand-out-from-the-competition&amp;bu=https%253A%252F%252Fwww.ranknbank.co%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Listing Optimization Fri, 29 Jul 2022 04:06:22 GMT james@ranknbank.co (James Hyatt) https://www.ranknbank.co/blog/understanding-product-differentiation-ways-to-stand-out-from-the-competition 2022-07-29T04:06:22Z Forecasting Product Profitability with Amazon’s FBA Revenue Calculator https://www.ranknbank.co/blog/forecasting-product-profitability-with-amazons-fba-revenue-calculator <div class="hs-featured-image-wrapper"> <a href="https://www.ranknbank.co/blog/forecasting-product-profitability-with-amazons-fba-revenue-calculator" title="" class="hs-featured-image-link"> <img src="https://www.ranknbank.co/hubfs/assets/blog/amazon-fba-calculator.jpg" alt="Forecasting Product Profitability with Amazon’s FBA Revenue Calculator" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p class="lead">The Amazon FBA Calculator is a useful tool for any seller deciding whether or not to use Fulfillment by Amazon (FBA). This tool allows sellers to calculate the fees associated with FBA so they can compare them to the costs of FBM (Fulfillment by Merchant).</p> <div class="hs-featured-image-wrapper"> <a href="https://www.ranknbank.co/blog/forecasting-product-profitability-with-amazons-fba-revenue-calculator" title="" class="hs-featured-image-link"> <img src="https://www.ranknbank.co/hubfs/assets/blog/amazon-fba-calculator.jpg" alt="Forecasting Product Profitability with Amazon’s FBA Revenue Calculator" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p class="lead">The Amazon FBA Calculator is a useful tool for any seller deciding whether or not to use Fulfillment by Amazon (FBA). This tool allows sellers to calculate the fees associated with FBA so they can compare them to the costs of FBM (Fulfillment by Merchant).</p> <img src="https://track.hubspot.com/__ptq.gif?a=6977030&amp;k=14&amp;r=https%3A%2F%2Fwww.ranknbank.co%2Fblog%2Fforecasting-product-profitability-with-amazons-fba-revenue-calculator&amp;bu=https%253A%252F%252Fwww.ranknbank.co%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Tue, 19 Jul 2022 02:45:12 GMT james@ranknbank.co (James Hyatt) https://www.ranknbank.co/blog/forecasting-product-profitability-with-amazons-fba-revenue-calculator 2022-07-19T02:45:12Z How to Prepare Your Brand for Amazon Prime Day 2022 https://www.ranknbank.co/blog/how-to-prepare-your-brand-for-amazon-prime-day-2022 <div class="hs-featured-image-wrapper"> <a href="https://www.ranknbank.co/blog/how-to-prepare-your-brand-for-amazon-prime-day-2022" title="" class="hs-featured-image-link"> <img src="https://www.ranknbank.co/hubfs/assets/blog/amazon-prime-day-2022.jpg" alt="How to Prepare Your Brand for Amazon Prime Day 2022" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>It wasn’t long ago that nobody knew what Amazon Prime Day was. In 2022, however, Prime Day is now regarded as one of the most highly anticipated sales events worldwide, giving even the likes of Black Friday a run for its money as the definitive pre-Christmas splurge.</p> <div class="hs-featured-image-wrapper"> <a href="https://www.ranknbank.co/blog/how-to-prepare-your-brand-for-amazon-prime-day-2022" title="" class="hs-featured-image-link"> <img src="https://www.ranknbank.co/hubfs/assets/blog/amazon-prime-day-2022.jpg" alt="How to Prepare Your Brand for Amazon Prime Day 2022" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p>It wasn’t long ago that nobody knew what Amazon Prime Day was. In 2022, however, Prime Day is now regarded as one of the most highly anticipated sales events worldwide, giving even the likes of Black Friday a run for its money as the definitive pre-Christmas splurge.</p> <img src="https://track.hubspot.com/__ptq.gif?a=6977030&amp;k=14&amp;r=https%3A%2F%2Fwww.ranknbank.co%2Fblog%2Fhow-to-prepare-your-brand-for-amazon-prime-day-2022&amp;bu=https%253A%252F%252Fwww.ranknbank.co%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Promotions Mon, 11 Jul 2022 15:11:26 GMT james@ranknbank.co (James Hyatt) https://www.ranknbank.co/blog/how-to-prepare-your-brand-for-amazon-prime-day-2022 2022-07-11T15:11:26Z Should You Enroll in the Amazon Vine Program? https://www.ranknbank.co/blog/should-you-enroll-in-the-amazon-vine-program <div class="hs-featured-image-wrapper"> <a href="https://www.ranknbank.co/blog/should-you-enroll-in-the-amazon-vine-program" title="" class="hs-featured-image-link"> <img src="https://www.ranknbank.co/hubfs/assets/blog/amazon-vine.jpg" alt="Amazon Vine Program" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p class="lead">For sellers, product reviews are crucial when increasing awareness of newly launched products, and participating in the Amazon Vine program is a good strategy to help you generate those valuable reviews from credible buyers. In this article, let’s take a closer look at Amazon Vine and explore how it can work for you.</p> <div class="hs-featured-image-wrapper"> <a href="https://www.ranknbank.co/blog/should-you-enroll-in-the-amazon-vine-program" title="" class="hs-featured-image-link"> <img src="https://www.ranknbank.co/hubfs/assets/blog/amazon-vine.jpg" alt="Amazon Vine Program" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p class="lead">For sellers, product reviews are crucial when increasing awareness of newly launched products, and participating in the Amazon Vine program is a good strategy to help you generate those valuable reviews from credible buyers. In this article, let’s take a closer look at Amazon Vine and explore how it can work for you.</p> <img src="https://track.hubspot.com/__ptq.gif?a=6977030&amp;k=14&amp;r=https%3A%2F%2Fwww.ranknbank.co%2Fblog%2Fshould-you-enroll-in-the-amazon-vine-program&amp;bu=https%253A%252F%252Fwww.ranknbank.co%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Promotions Tue, 05 Jul 2022 03:41:58 GMT james@ranknbank.co (James Hyatt) https://www.ranknbank.co/blog/should-you-enroll-in-the-amazon-vine-program 2022-07-05T03:41:58Z Amazon Lightning Deals: Are They Really Worth It? https://www.ranknbank.co/blog/amazon-lightning-deals-are-they-really-worth-it <div class="hs-featured-image-wrapper"> <a href="https://www.ranknbank.co/blog/amazon-lightning-deals-are-they-really-worth-it" title="" class="hs-featured-image-link"> <img src="https://www.ranknbank.co/hubfs/assets/blog/amz-lightning-deals.jpg" alt="Amazon Lightning Deals" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h2>What Is an Amazon Lightning Deal?</h2> <p>An Amazon Lightning Deal is a flash sale in which a discount is offered on a limited number of product units over a short period of time. The deal can last from 4–12 hours, or until all products are claimed.</p> <div class="hs-featured-image-wrapper"> <a href="https://www.ranknbank.co/blog/amazon-lightning-deals-are-they-really-worth-it" title="" class="hs-featured-image-link"> <img src="https://www.ranknbank.co/hubfs/assets/blog/amz-lightning-deals.jpg" alt="Amazon Lightning Deals" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h2>What Is an Amazon Lightning Deal?</h2> <p>An Amazon Lightning Deal is a flash sale in which a discount is offered on a limited number of product units over a short period of time. The deal can last from 4–12 hours, or until all products are claimed.</p> <img src="https://track.hubspot.com/__ptq.gif?a=6977030&amp;k=14&amp;r=https%3A%2F%2Fwww.ranknbank.co%2Fblog%2Famazon-lightning-deals-are-they-really-worth-it&amp;bu=https%253A%252F%252Fwww.ranknbank.co%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Promotions Mon, 13 Jun 2022 23:08:47 GMT james@ranknbank.co (James Hyatt) https://www.ranknbank.co/blog/amazon-lightning-deals-are-they-really-worth-it 2022-06-13T23:08:47Z Amazon Business: Is It Right for You? https://www.ranknbank.co/blog/amazon-business-is-it-right-for-you <div class="hs-featured-image-wrapper"> <a href="https://www.ranknbank.co/blog/amazon-business-is-it-right-for-you" title="" class="hs-featured-image-link"> <img src="https://www.ranknbank.co/hubfs/assets/blog/amazon-business.jpg" alt="Amazon Business" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h2>What Is Amazon Business?</h2> <p>Amazon Business offers its users a purchasing solution for their all-sized registered businesses. It allows business owners to access a huge network of providers for easy ordering and numerous appealing discounts. It’s a good option for businesses of any size – small companies and enterprise corporations alike.</p> <div class="hs-featured-image-wrapper"> <a href="https://www.ranknbank.co/blog/amazon-business-is-it-right-for-you" title="" class="hs-featured-image-link"> <img src="https://www.ranknbank.co/hubfs/assets/blog/amazon-business.jpg" alt="Amazon Business" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h2>What Is Amazon Business?</h2> <p>Amazon Business offers its users a purchasing solution for their all-sized registered businesses. It allows business owners to access a huge network of providers for easy ordering and numerous appealing discounts. It’s a good option for businesses of any size – small companies and enterprise corporations alike.</p> <img src="https://track.hubspot.com/__ptq.gif?a=6977030&amp;k=14&amp;r=https%3A%2F%2Fwww.ranknbank.co%2Fblog%2Famazon-business-is-it-right-for-you&amp;bu=https%253A%252F%252Fwww.ranknbank.co%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> FBA Tue, 07 Jun 2022 12:50:33 GMT james@ranknbank.co (James Hyatt) https://www.ranknbank.co/blog/amazon-business-is-it-right-for-you 2022-06-07T12:50:33Z Best Practices: Optimizing Your Top 7 Listing Images https://www.ranknbank.co/blog/best-practices-optimizing-your-top-7-listing-images <div class="hs-featured-image-wrapper"> <a href="https://www.ranknbank.co/blog/best-practices-optimizing-your-top-7-listing-images" title="" class="hs-featured-image-link"> <img src="https://www.ranknbank.co/hubfs/assets/blog/best-practices-optimizing-images.jpg" alt="Optimizing Your Amazon Top 7 Listing Images" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p class="lead">Amazon product image optimization is critical in maximizing your conversion rate. Presenting the right photos to your target customers will encourage them to act. Much like other forms of optimization, your ultimate goal is to persuade as many shoppers as possible to buy your product while staying compliant with Amazon’s strict ToS.</p> <div class="hs-featured-image-wrapper"> <a href="https://www.ranknbank.co/blog/best-practices-optimizing-your-top-7-listing-images" title="" class="hs-featured-image-link"> <img src="https://www.ranknbank.co/hubfs/assets/blog/best-practices-optimizing-images.jpg" alt="Optimizing Your Amazon Top 7 Listing Images" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p class="lead">Amazon product image optimization is critical in maximizing your conversion rate. Presenting the right photos to your target customers will encourage them to act. Much like other forms of optimization, your ultimate goal is to persuade as many shoppers as possible to buy your product while staying compliant with Amazon’s strict ToS.</p> <img src="https://track.hubspot.com/__ptq.gif?a=6977030&amp;k=14&amp;r=https%3A%2F%2Fwww.ranknbank.co%2Fblog%2Fbest-practices-optimizing-your-top-7-listing-images&amp;bu=https%253A%252F%252Fwww.ranknbank.co%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Listing Optimization Thu, 26 May 2022 08:44:10 GMT james@ranknbank.co (James Hyatt) https://www.ranknbank.co/blog/best-practices-optimizing-your-top-7-listing-images 2022-05-26T08:44:10Z Amazon Brand Registry: Increasing Protection & Building Loyalty https://www.ranknbank.co/blog/amazon-brand-registry-increasing-protection-building-loyalty <div class="hs-featured-image-wrapper"> <a href="https://www.ranknbank.co/blog/amazon-brand-registry-increasing-protection-building-loyalty" title="" class="hs-featured-image-link"> <img src="https://www.ranknbank.co/hubfs/assets/blog/what-si-amazon-brand-registry.jpg" alt="Amazon Brand Registry" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h2>What Is Amazon Brand Registry?</h2> <p><strong>Amazon Brand Registry</strong> was initially introduced in 2017 to help brands protect their trademarks and intellectual property. Brand-registered sellers gain exclusive access to tools designed for building and increasing brand presence on Amazon, as well as the availability of detailed analytics and other valuable information to help drive sales.</p> <div class="hs-featured-image-wrapper"> <a href="https://www.ranknbank.co/blog/amazon-brand-registry-increasing-protection-building-loyalty" title="" class="hs-featured-image-link"> <img src="https://www.ranknbank.co/hubfs/assets/blog/what-si-amazon-brand-registry.jpg" alt="Amazon Brand Registry" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <h2>What Is Amazon Brand Registry?</h2> <p><strong>Amazon Brand Registry</strong> was initially introduced in 2017 to help brands protect their trademarks and intellectual property. Brand-registered sellers gain exclusive access to tools designed for building and increasing brand presence on Amazon, as well as the availability of detailed analytics and other valuable information to help drive sales.</p> <img src="https://track.hubspot.com/__ptq.gif?a=6977030&amp;k=14&amp;r=https%3A%2F%2Fwww.ranknbank.co%2Fblog%2Famazon-brand-registry-increasing-protection-building-loyalty&amp;bu=https%253A%252F%252Fwww.ranknbank.co%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Brand Registry Tue, 05 Apr 2022 07:41:00 GMT james@ranknbank.co (James Hyatt) https://www.ranknbank.co/blog/amazon-brand-registry-increasing-protection-building-loyalty 2022-04-05T07:41:00Z Strategies for Mother’s Day and Father’s Day Promotions https://www.ranknbank.co/blog/strategies-for-mothers-day-and-fathers-day-promotions <div class="hs-featured-image-wrapper"> <a href="https://www.ranknbank.co/blog/strategies-for-mothers-day-and-fathers-day-promotions" title="" class="hs-featured-image-link"> <img src="https://www.ranknbank.co/hubfs/assets/blog/mothers-fathers-day-promotion.jpg" alt="Strategies for Mother and Father's Day promotion" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p class="lead">Mother and Father’s Day are right around the corner. These celebrations present big opportunities for e-commerce businesses. Here are a few tips on how you can prepare your Amazon business so you can capitalize on customers shopping for Mother and Father’s Day gifts this 2022.</p> <div class="hs-featured-image-wrapper"> <a href="https://www.ranknbank.co/blog/strategies-for-mothers-day-and-fathers-day-promotions" title="" class="hs-featured-image-link"> <img src="https://www.ranknbank.co/hubfs/assets/blog/mothers-fathers-day-promotion.jpg" alt="Strategies for Mother and Father's Day promotion" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p class="lead">Mother and Father’s Day are right around the corner. These celebrations present big opportunities for e-commerce businesses. Here are a few tips on how you can prepare your Amazon business so you can capitalize on customers shopping for Mother and Father’s Day gifts this 2022.</p> <img src="https://track.hubspot.com/__ptq.gif?a=6977030&amp;k=14&amp;r=https%3A%2F%2Fwww.ranknbank.co%2Fblog%2Fstrategies-for-mothers-day-and-fathers-day-promotions&amp;bu=https%253A%252F%252Fwww.ranknbank.co%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Promotions Fri, 25 Mar 2022 09:59:16 GMT james@ranknbank.co (James Hyatt) https://www.ranknbank.co/blog/strategies-for-mothers-day-and-fathers-day-promotions 2022-03-25T09:59:16Z How to Conduct a Detailed Amazon Competitor Analysis https://www.ranknbank.co/blog/how-to-conduct-a-detailed-amazon-competitor-analysis <div class="hs-featured-image-wrapper"> <a href="https://www.ranknbank.co/blog/how-to-conduct-a-detailed-amazon-competitor-analysis" title="" class="hs-featured-image-link"> <img src="https://www.ranknbank.co/hubfs/assets/blog/how-to-conduct-comptetitor-analysis.jpg" alt="How to Conduct a Detailed Amazon Competitor Analysis" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p class="lead">Once you’ve conducted your product research, the next step is to identify your competition so you know what you’re up against. It is critical that you understand your competitors’ strengths and weaknesses in comparison to your own so you’ll have the upper hand when selling against them.</p> <div class="hs-featured-image-wrapper"> <a href="https://www.ranknbank.co/blog/how-to-conduct-a-detailed-amazon-competitor-analysis" title="" class="hs-featured-image-link"> <img src="https://www.ranknbank.co/hubfs/assets/blog/how-to-conduct-comptetitor-analysis.jpg" alt="How to Conduct a Detailed Amazon Competitor Analysis" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> </div> <p class="lead">Once you’ve conducted your product research, the next step is to identify your competition so you know what you’re up against. It is critical that you understand your competitors’ strengths and weaknesses in comparison to your own so you’ll have the upper hand when selling against them.</p> <img src="https://track.hubspot.com/__ptq.gif?a=6977030&amp;k=14&amp;r=https%3A%2F%2Fwww.ranknbank.co%2Fblog%2Fhow-to-conduct-a-detailed-amazon-competitor-analysis&amp;bu=https%253A%252F%252Fwww.ranknbank.co%252Fblog&amp;bvt=rss" alt="" width="1" height="1" style="min-height:1px!important;width:1px!important;border-width:0!important;margin-top:0!important;margin-bottom:0!important;margin-right:0!important;margin-left:0!important;padding-top:0!important;padding-bottom:0!important;padding-right:0!important;padding-left:0!important; "> Listing Optimization Thu, 10 Mar 2022 13:06:13 GMT james@ranknbank.co (James Hyatt) https://www.ranknbank.co/blog/how-to-conduct-a-detailed-amazon-competitor-analysis 2022-03-10T13:06:13Z