As marketing evolved, things have changed. Doing the same, old traditional approach alone won’t get your business to the top — you need a content marketing plan.
In this blog, we’ll explore why content marketing is so powerful in making a big difference to your business’ success. We’ll also share how to build an effective content strategy that can help you achieve your business goals.
What is Content Marketing?
Remember the time when businesses relied on constant advertising and pushy sales tactics? Those days are gone. For customers to engage with your brand, you should provide value rather than simply selling, and this approach is what you called content marketing.
Content marketing focuses on creating valuable content that genuinely connects with your audience on a deeper level that resonates their needs, interests, and aspirations. By continually delivering valuable, relevant, and consistent information, you position your business as a trusted brand that your audience will continue to come to for solutions to their problems or pain points.
You need to keep in mind that content is just content, it only becomes part of content marketing when it educates and entertains while showcasing the unique value your brand brings to the table. It keeps your audience intrigued on what you can offer which makes them come back for more.
Here are some ways you can use content marketing effectively:
- Social media marketing
- Video creation
- Email campaigns
- Infographics or visual content
- Webinars and podcasts
- User-generated content
- Guest blogging and collaborations
6 Steps in Building an Effective Content Marketing Strategy on Amazon FBA
- Identify Your Target Audience
Whenever you create a strategy, the first step is always knowing who you want to target. This will help you tailor your content marketing efforts and effectively communicate with the right audience. Try to understand more about their current needs, problems, challenges, or pain points — so you know how to create content that can provide the solutions for them — ensuring it captures their attention and pushes them to take action.
For example, if you’re selling hair care products that help with hair thinning, you should create content that is targeted towards customers who experience hair thinning. Research who are most likely to have this kind of problems, their gender, age, etc, so you can target keywords and create content that’s relevant and beneficial to them.
- Choose the Right Content Channels
Once you know who you want to target, it’s important to determine where your audience frequently spends time looking for content similar to yours. It could be social media platforms, websites, blogs, or forums, so make sure to select the channel to distribute your content, so you can effectively reach your audience and engage with them.
It's important to remember that you don't need to be on every channel. Instead, focus on choosing the ones that match your audience's preferences and offer the best chance for your content to be found and shared. You also need to consider that each content platform requires a different format. So, understand what types of content can grab the attention of your audience.
For instance, if your potential customers often look for products on Instagram, you have to make sure to post quality lifestyle images or reels to encourage them to check your Amazon link or website, learn more about what you offer, and increase the chances of converting them into loyal customers.
- Craft A High-Quality Content
Now that you have gained insights into your target audience and identified the channels where they consume content, it's time to focus on creating high-quality content that they will find interesting and relatable.
When you’re writing content, your main goal should always be on how it can provide value and help your customers. It should spark conversations with your audience, because when they become curious about your offer, there’s a higher chance that they’ll explore it more.
To do this, anticipate their questions, concerns, and desires, and provide content that meets those needs. The more you prioritize your customers' needs and provide value through your content, the more likely they are to engage with your brand, share your content with others, and become loyal advocates for your Amazon FBA business.
You can start by researching keywords, industry news, and trending topics in your niche to ensure your content stays up-to-date to what people are talking about. Additionally, you can share insights about your product and what are its unique features that set it apart from others.
- Align Content With Your Customer’s Purchase Decisions
There are three stages that customers go through before they decide to buy -– the awareness stage, consideration stage, and decision-making stage. The deal is, you need to create content that aligns with each of these stages to effectively guide your customers towards making a purchase decision.
Here's how you can do it:
- Awareness Stage: Create content that grabs their attention and introduces your brand as a solution. Use blog posts, social media updates, videos, or graphics to educate them about their problem and subtly showcase your products.
- Consideration Stage: Provide helpful content that guides them in evaluating their options. Use guides, comparisons, reviews, or case studies to explain the benefits and features of your offerings and why they are a good fit.
- Decision-Making Stage: Create content that builds confidence and encourages them to take action. Use persuasive product descriptions, limited-time offers, or testimonials to help them make a final decision.
By aligning your content with the buyer’s journey, it will build trust, establish your brand as a helpful resource, and lead to more sales and conversions for your Amazon FBA business.
- Track and Measure Results
Each time you post a content whether on social media or your own website, it’s important that you keep track of its performance. Check and monitor your analytics if your content is generating website traffic, engagement rates, conversion rates, and sales. The data will provide insights into what's working well and where you can make improvements.
For you to know if you’re reaching your content marketing goals, you need to define your KPIs and set measurable targets for each KPI to find out if there’s progress. Then, with this data, you can adjust your content strategy, optimize underperforming content, and focus on tactics that yield positive results. You can also experiment with different approaches and check what works for your business.
- Listen To Customer’s Feedback
While the initial step of content marketing begins with identifying your audience, once you’re done with putting your content out there, it’s important that you pay attention to their feedback. By monitoring their reviews and comments, you’ll explore new topics of interest to improve how your content can better meet their needs.
While positive reviews are really encouraging, don’t disregard the value of negative reviews. In fact, they can give you ideas on what to improve in your business. Negative feedback often highlights specific problems or concerns that customers have experienced with your product, so it’s better to address it by enhancing the areas that are lacking or need enhancement.
As an Amazon FBA seller, you’re well-aware how fast marketing changes every time — that’s why you need to learn how to keep up by mastering new strategies in making sure that your business can carry on with the ever-changing marketplace.
When planning on growing your business, content marketing should be on the top of your list. Once you figure out the perfect formula in creating the perfect content, it will surely drive success to your business. Just follow these steps and you’ll be on your way to using the power of content marketing for your Amazon FBA business.
Need help in creating an effective content marketing strategy? Contact us at Rank N Bank today!