--- title: The Big Day - Prime Day description: Getting ready for Prime Day? Similar to Cyber Monday and other major online shopping events, Amazon sellers need to prepare well to reap the benefits of this big sales event. image: https://www.ranknbank.co/hubfs/assets/blog/the-big-day-primeday.jpg --- ![](https://rdcdn.com/rt?aid=20625&e=1&img=1) facebook   linkedin   instagram   google           [admin@ranknbank.co](mailto:admin@ranknbank.co)           [(858) 247-2517](tel:(858)%20247-2517) [![image](https://www.ranknbank.co/hubfs/Rank%20N%20Bank%20Assets-%20July%202020/image.png)](https://www.ranknbank.co/) - [Home](https://www.ranknbank.co) - [About Us](https://www.ranknbank.co/about-us) - Services - [PPC Advertising Management](https://www.ranknbank.co/services/ppc-advertising-management) - [Brand Store](https://www.ranknbank.co/services/amazon-brand-store) - [A+ Content/Brand Story](https://www.ranknbank.co/services/brand-story) - [Amazon Posts](https://www.ranknbank.co/services/amazon-posts) - [Product Listing Optimization](https://www.ranknbank.co/services/product-listing-optimization) - [Portfolio](https://www.ranknbank.co/portfolio/top-7-images) - [Top 7 Images](https://www.ranknbank.co/portfolio/top-7-images) - [A+ Content](https://www.ranknbank.co/portfolio/a-content) - [Amazon Post](https://www.ranknbank.co/portfolio/amazon-post) - [Sales Copy](https://www.ranknbank.co/portfolio/sales-copy) - [Product Studio Photography](https://www.ranknbank.co/portfolio/product-studio-photography) - [Brand Story](https://www.ranknbank.co/portfolio/brand-story) - [Brand Store](https://www.ranknbank.co/portfolio/brand-store) - [Our Process](https://www.ranknbank.co/our-process) - Resources - [Blog](https://www.ranknbank.co/blog) - [Case Studies](https://www.ranknbank.co/case-studies) - [Amazon Guides](https://www.ranknbank.co/free-downloadable-amazon-guides) - [Contact](https://www.ranknbank.co/contact-us) [(858) 247-2517](tel:(858)%20247-2517) [![SCHEDULE A CALL](https://no-cache.hubspot.com/cta/default/6977030/798bb890-045a-47df-92eb-82b9ef0358cf.png)](https://cta-redirect.hubspot.com/cta/redirect/6977030/798bb890-045a-47df-92eb-82b9ef0358cf) - [Home](https://www.ranknbank.co) - [About Us](https://www.ranknbank.co/about-us) - Services - [PPC Advertising Management](https://www.ranknbank.co/services/ppc-advertising-management) - [Brand Store](https://www.ranknbank.co/services/amazon-brand-store) - [A+ Content/Brand Story](https://www.ranknbank.co/services/brand-story) - [Amazon Posts](https://www.ranknbank.co/services/amazon-posts) - [Product Listing Optimization](https://www.ranknbank.co/services/product-listing-optimization) - [Portfolio](https://www.ranknbank.co/portfolio/top-7-images) - [Top 7 Images](https://www.ranknbank.co/portfolio/top-7-images) - [A+ Content](https://www.ranknbank.co/portfolio/a-content) - [Amazon Post](https://www.ranknbank.co/portfolio/amazon-post) - [Sales Copy](https://www.ranknbank.co/portfolio/sales-copy) - [Product Studio Photography](https://www.ranknbank.co/portfolio/product-studio-photography) - [Brand Story](https://www.ranknbank.co/portfolio/brand-story) - [Brand Store](https://www.ranknbank.co/portfolio/brand-store) - [Our Process](https://www.ranknbank.co/our-process) - Resources - [Blog](https://www.ranknbank.co/blog) - [Case Studies](https://www.ranknbank.co/case-studies) - [Amazon Guides](https://www.ranknbank.co/free-downloadable-amazon-guides) - [Contact](https://www.ranknbank.co/contact-us) [![SCHEDULE A CALL](https://no-cache.hubspot.com/cta/default/6977030/798bb890-045a-47df-92eb-82b9ef0358cf.png)](https://cta-redirect.hubspot.com/cta/redirect/6977030/798bb890-045a-47df-92eb-82b9ef0358cf) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. Content Title Description < Previous page Next page > X Trigger the fancybox ![Ebook](https://www.ranknbank.co/hubfs/6977030/assets/images/popup-ebook-cover.png) ### Grab your **Free** Copy Ready to turn your Amazon business into a nine-figure powerhouse? Dominate the competition – get your hands on our FREE eBook today and discover the insider secrets to building a wildly successful brand on Amazon. Don’t miss out on this opportunity to take your business to the next level and live your dream life! Name\* Work Email\* ![](https://forms.aweber.com/form/displays.htm?id=TAxM7CyMLOycHA==) ![Privacy Icon](https://www.ranknbank.co/hubfs/assets/images/privacy-icon.png) We respect your privacy. Your information is safe with us. Blog # The Big Day - Prime Day ![The Big Day - Prime Day](https://www.ranknbank.co/hubfs/assets/blog/the-big-day-primeday.jpg) Posted by [James Hyatt](https://www.ranknbank.co/blog/author/james-hyatt) on June 8, 2021 - [Tweet](https://twitter.com/share) [![RSS Feed](https://www.ranknbank.co/hubfs/assets/images/rss-icon.png)](https://www.ranknbank.co/blog/rss.xml) In 2020, Prime Day garnered a whopping $10.4 *billion* in sales – that’s a 45.2% increase from the previous year. It would seem the pandemic has accelerated the shift toward a more digital world and triggered significant changes in online shopping behaviors. So, what should you expect when “the big day” happens? Similar to Cyber Monday and other major online shopping events, Amazon sellers are most likely to see an increase in sales on the days surrounding Prime Day. And it’s quite easy to get lost in the madness, regardless of whether you consider yourself a beginner or an experienced seller. All this begs the question – what do you do now? Your deals are live, traffic is increasing, and sales are growing. After weeks or months of preparing with listing optimization, inventory audits, advertising, etc., you might think that it’s now time to just relax, sit, and watch. That should not be the case. To ensure you reap the full potential of Prime Day, you need to constantly monitor your PPC campaigns. Be quick to spot any problems and resolve them immediately. Don’t forget to track your promotional sales. It pays to take the extra step of accounting for your Prime Day sales properly. Always take the lower prices of your promotional sales into consideration when creating a sales forecast to prevent overshooting your estimations. Also, since you’re expecting to see an increase in order volume, it’s important to have a strategy in place to request reviews and feedback from buyers. This will help you keep the sales momentum. After all that is done, don’t forget to shop for yourself! You deserve to get some great deals, too. Then finally give yourself a pat on the back – you did it! If you’re wondering how to prepare for Prime Day, you’d be right to think ahead. Prime Day offers huge opportunities for growth. If you want to reap these benefits, make sure you have a solid plan in place. Let’s discuss your next steps. 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