In 2020, Prime Day garnered a whopping $10.4 billion in sales – that’s a 45.2% increase from the previous year. It would seem the pandemic has accelerated the shift toward a more digital world and triggered significant changes in online shopping behaviors. So, what should you expect when “the big day” happens?
Similar to Cyber Monday and other major online shopping events, Amazon sellers are most likely to see an increase in sales on the days surrounding Prime Day. And it’s quite easy to get lost in the madness, regardless of whether you consider yourself a beginner or an experienced seller. All this begs the question – what do you do now?
Your deals are live, traffic is increasing, and sales are growing. After weeks or months of preparing with listing optimization, inventory audits, advertising, etc., you might think that it’s now time to just relax, sit, and watch. That should not be the case. To ensure you reap the full potential of Prime Day, you need to constantly monitor your PPC campaigns. Be quick to spot any problems and resolve them immediately.
Don’t forget to track your promotional sales. It pays to take the extra step of accounting for your Prime Day sales properly. Always take the lower prices of your promotional sales into consideration when creating a sales forecast to prevent overshooting your estimations.
Also, since you’re expecting to see an increase in order volume, it’s important to have a strategy in place to request reviews and feedback from buyers. This will help you keep the sales momentum.
After all that is done, don’t forget to shop for yourself! You deserve to get some great deals, too. Then finally give yourself a pat on the back – you did it!
If you’re wondering how to prepare for Prime Day, you’d be right to think ahead. Prime Day offers huge opportunities for growth. If you want to reap these benefits, make sure you have a solid plan in place.
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