Strategies for Mother’s Day and Father’s Day Promotions

Mother and Father’s Day are right around the corner. These celebrations present big opportunities for e-commerce businesses. Here are a few tips on how you can prepare your Amazon business so you can capitalize on customers shopping for Mother and Father’s Day gifts this 2022.

Understand Your Audience

When creating your listing and marketing materials for Mother and Father’s Day, keep in mind the buyer motivation behind their gift search. Understand your audience and what they value so you’ll know what to offer. Most people shop for gifts for parents, inlaws, or spouses. Consider your target market so your messaging resonates with them.

Re-optimize Your SEO Strategy

The easiest and cheapest way to prepare your product listings for Mother and Father’s Day gift shopping is to re-optimize your SEO. You can do this by:

Include phrases with high search volume

Incorporate Father and Mother’s Day-specific keywords with high search volume can help your product appear in the search engine results. Some high-performing, top-of-the-funnel keyword phrases may include:

• Father’s Day Gifts / Mother’s Day Gifts
• Gifts for mom / Gifts for dad
• Gifts for her / Gifts for him
• Womens gift / Mens gift

You’ll want to incorporate these types of keyword phrases into your title, bullet points, and product description.

Consider lower volume long-tail phrases

High-performing phrases are usually broad and are littered with competition. So it is a wise move to identify long-tail keyword phrases that are more specific. This will give you a higher chance of ranking on the first page. Engaging in this Amazon SEO strategy ensures that you’re not only optimizing with the intent to increase traffic, but also to boost conversions.

Create Amazon Promotions and Campaigns

Use promotions to target as many shoppers as possible. You can try some of the following strategies:

Create Coupons

Having a coupon promotion will not only help set you apart from your competitors. It may also be the ultimate deciding factor that convinces a shopper to purchase your product on the spot. You can create a percentage discount or dollar amount coupon and run just a few days before Father and Mother’s Day to capitalize on the mindset of last-minute shoppers and increase sales with a deal.

To create a coupon, go to the Advertising tab in Seller or Vendor Central, then click on Coupons.

Create New Ad Campaigns

Creating sponsored product ads and headline ads to promote your listings require a little more work. Balancing your ACOS can be quite tricky if you have yet to finetune your keyword strategy and target audience.

However, creating ad campaigns is pretty much necessary if you’re not yet an established brand with a solid customer base. Just make sure that your listing is already properly optimized before running any ad campaign to increase your product’s visibility.

Determine if your products are best to buy items for mothers, sisters, wives, grandmothers, etc. Knowing your target customers will help you make adjustments to your PPC strategy.

Set Up Email Marketing Campaigns

Use your email list to your advantage. It’s another great way to get the word out about your products and promotions for Father and Mother’s Day. Returning customers are more likely to convert with your email campaign as you have nurtured a mutually beneficial relationship with them.

You can set up a themed promotional email or newsletter and feature some of the products that you think would work best as Father's or Mother’s Day gifts.

You can personalize content for your email target groups to generate better conversion rates. Here are a few email marketing ideas for this year's Father’s and Mother’s Day:

• Reminder or countdown
• Special deals
• Last-minute deals
• Order deadlines
• Best-selling products
• Abandoned cart reminders

As you prepare your email campaigns, keep in mind that your customers will be swamped with similar emails from your competitors. Craft your subject lines carefully and put together an eye-catching email design.

Takeaway

Try implementing these strategies today to make Father and Mother’s Day more profitable for your business. Proper listing optimization and promotions set up may take a little more time to perfect, but it’s worth it.

Both Father's and Mother’s Day are important commercial holidays in many parts of the world. So plan your campaigns early.

Need help polishing your Amazon listing and marketing strategies? Book a call with us and let’s discuss how we can help you achieve your business goals this 2022.