In this post, we’ll share how we helped Seraphic Skincare earn the “Amazon’s Choice” badge under the keyword “face scraper” for their exfoliating facial razors, as well as how we helped them attain many positive reviews after just a couple months of doing a full listing optimization service for their brand. As of today, the newly launched listing already has more than 300 reviews, with a total rating of 4.6 stars.
Rank N Bank did the keyword research, written content, top 7 images, and A+ content for this product listing. Everything was done following our carefully devised processes, and it didn’t take long to see results. Their properly optimized listing now continues to show improvements in search volume, organic ranking, conversion rate, and review quality/quantity.
Reviews are powerful. They greatly influence revenue and are an essential part of succeeding online. Since the listing started receiving a consistent flow of reviews, its sales performance has also continued to improve.
Customers prefer to buy from listings with more reviews, so it’s critical for new product listings to get quality reviews as early as possible.
Here are a few practical ways to get more Amazon reviews without the risk of being penalized:
- Ask for reviews The best way to start getting Amazon reviews is to simply ask for them. Customers are generally happy to leave a review if asked. By default, Amazon will send an email to your customers asking for a review after their purchase. You can send another one using Amazon’s “Request a Review” button. Timing is everything, though – make sure to send a request when the buyer is most likely to respond. Consider time zones, holidays, and other circumstances.
- Provide excellent customer service The better your customer service is, the more likely your customers are to leave positive feedback. How you interact with a customer can make the difference between a one-time purchaser and a repeat buyer. Anticipate customer needs. Ask how you can help get them started. Be prompt in your replies. Remain courteous even if they end up returning your product, as they can still review their overall experience with your brand.
- Add a product insert asking for reviews You may choose to include an eye-catching insert asking for people to leave reviews. You can also provide simple instructions on how to leave a review on Amazon. However, do not ask for a five-star review – Amazon prohibits inserts that specifically request positive reviews.
- Join the Amazon Early Reviewer Program This program is available to products with fewer than 5 reviews. While you won’t have control over who reviews your product or whether they’ll leave a favorable review, it can very well be worth it for new products needing exposure.
More reviews generally translate to more sales. Make sure you’ve covered all the bases in your next product launch. Book a call with us and let’s discuss your next launch strategy!