Prime Day Ready?

Similar to Cyber Monday and other major online shopping events, Amazon sellers are most likely to see an increase in sales on the days surrounding Prime Day. And it’s quite easy to get lost in the madness, regardless of whether you consider yourself a beginner or an experienced seller. All this begs the question – what do you do now?

We're starting a Prime Day series to give you some insight that will help you prepare for Amazon's annual sales event!

There's no official date yet for this highly anticipated event but here's the good news -- it's likely to take place before the end of June!

There must be good strategic reasoning behind the event rescheduling. Father's Day (June 21) and Independence Day (July 4) are approaching and Amazon might possibly see these events as opportunities to capture consumers' spending on gatherings.

If you're a seller and you want to participate, it's not too late! You can still fully reap the rewards of Amazon Prime Day.

You need to get your business ready by performing an audit to bring your best-selling listings in front of the customers on Prime Day. Make sure that your titles, bullets, images, and descriptions are up to date. Start ticking off the boxes and don’t miss the chance to be part of the big day.

Here are the next important dates you shouldn't miss.

📅 May 20 - Inbound shipping cutoff for Vendors in the US & CA
📅 May 28 - Deadline to submit coupons in all markets
📅 May 31 to June 13 - FBA Inventory Shipment Cut-off deadlines
📅 May 30 - India
📅 May 31 - US & Canada
📅 June 1 - Australia & Mexico
📅 June 6 - UK, Germany, France, Italy, Spain, Netherlands, Turkey
📅 June 7 - UAE & Saudi Arabia
📅 June 13 - Japan