Ranking high in search results is a critical part of making sales on Amazon. Buyers just don’t have the patience to sift through 10 pages of similar products – they are more likely to buy from sellers listed on the first page of the search results.
That’s why it’s important for you to understand the ranking factors in Amazon’s A10 algorithm.
- Seller Authority: This is affected by several essential factors, such as seller account age, seller feedback rating, seller performance metrics, and number of products in the seller’s catalogue.
- Sales History & Velocity: Amazon puts a lot of focus on product history, seasonality, stock availability, and sales volume.
- Impressions: The crucial element here refers to the number of ad exposures to visitors.
- Click-Through Rate (CTR): Optimize the main photo and the title to boost your CTR.
- Conversion Rate (CR): To convince buyers to go through with a purchase, make sure your photos are engaging, and that the copy is clear and concise.
- Pricing: Competitively priced products tend to have good conversion rates, which is a critical factor in ranking organically.
- Organic Sales: Organic sales velocity is still prioritized over sales from PPC campaigns.
- Reviews: Products with lots of reviews tend to rank higher than those without. Ultimately, customer trust boosts conversion.
- PPC Sales: This used to greatly influence the ranking keywords on Amazon. While it’s still a factor, it is no longer one of the main factors in keyword rankings.
- Sales Internal: These are sales that initiate from the Amazon website, without being searched. Recommendations and add-ons like “frequently bought with” are a few examples.
- Off-Site Sales: According to Feedback Express, off-site ads on social media, blogs, etc. are more effective than PPC campaigns.
Need help optimizing your product page to boost your conversion rate and sales volume? Book a call with us!