How to Use Amazon Posts to Drive More Sales

Amazon Posts is Amazon’s effort to integrate social media with online retail. It provides another avenue for brands to further promote their products and brand story. Basically, it’s like Instagram. You can create content and publish them on the platform.

While there are no established best practices yet for Amazon Posts, it is a safe measure to manage it like your Instagram business account. The essentials remain the same – publish engaging content.

• Post multiple times a week – The more you post, the more chances that people will see your posts, and get to know your products and brand.
• Repurpose content from other social media channels – If you’re already posting on Facebook, Instagram, or any other social media channel, reuse those posts on Amazon to save time.
• Use eye-catching photos – Your image is what initially catches people’s attention. Use high-quality and high-resolution images.
• Create interesting headlines – No room for dull copies. Headlines should draw readers into the rest of your copy.
• Test – After posting for a couple of weeks, check your Amazon Posts metrics to determine areas of improvement.

Why You Should Start Using Amazon Posts

• It’s free - Amazon Posts is free for now. There is no limit to how much you can post. Unlike PPC, there is no associated cost per click.
• Boosts brand awareness - This platform can help you showcase how your products work and share unique content that conveys your brand story.
• It gives insight into your customers - Getting actionable insight is extremely helpful for your marketing strategy. Amazon Posts’ dashboard contains metrics about engagement, including views, clicks, and more. Essentially, you’ll know what your target customers are interested in.
• Helps you stand out from the competition - While you can’t really choose where your posts end up, they could end up on your competitors’ listings in the section called “Related Posts,” where your brand could be featured.

So make sure to take full advantage of it to boost your customer brand engagement.

Start strategizing so you can connect with shoppers on Amazon Posts. Schedule a call with us today to learn more.