How Does Amazon Make People Click?

How does Amazon persuade people to click that “Add to Cart” button, even for products they aren’t necessarily interested in?

Scarcity

When customers see “limited edition” or “running out of stock” messages, many of them will impulse-buy. People don’t like the feeling of missing out, so using scarcity and urgency signals will prompt them to act quickly if they want to get your product.

Social Proof

When a customer sees other people buying a product they themselves are considering, their confidence in the product goes up and they’ll likely move forward with the purchase. Social proof can truly be a game changer for your conversion rates – when other customers are raving about your company, shoppers are more inclined to accept social proof as fact. Since shoppers can’t physically inspect the products they want to buy, images and reviews from previous buyers can help mitigate any hesitation that comes from buying online.

Making Your Product Pages More Actionable

When writing product copy, you should be as descriptive yet concise as possible. Write your copy through the lens of your customers – fully describe the product components, features, and variations in a way that’s easy to read and not overbearingly wordy. Also keep in mind that, while description of product features is important, it’s more important to tie those features to their associated benefits. Explain how your product can help improve your customer’s life; tap into their emotions and make them see your product as a necessity.

There are a lot of critical elements to make customers click the “Add to Cart” button. Create that sense of urgency. Invest some time in working on your listing content, images, and reviews. Try these simple steps and you’ll be well on your way to an optimized, high-converting listing!

Need more help crafting a converting product listing? Book a call with us today.