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      How Does Amazon Make People Click?

      How Does Amazon Make People Click?
      Posted by James Hyatt on May 7, 2021

      How does Amazon get people to click that ADD TO CART button even if they’re not really into buying the product?

      SCARCITY

      When customers see the “limited edition” or “running out of stock” message, many of them don’t like to miss out, so they purchase with urgency.

      SOCIAL PROOF

      When customers see more people buying what they want, their confidence in the product increases and they tend to rush their decisions.

      ELIMINATING OBJECTIONS

      When customers see that shipping is free!

      As an Amazon seller, how can you replicate this in your business? What other experiences do you have that we should add to the list?

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      About the Author

      James Hyatt

      James Hyatt is the founder and CEO of Rank N Bank, an Amazon Advertising Agency that prides itself on quick, clear communication, transparent pricing, and industry-leading expertise. He graduated with a degree in Business Management at San Diego State University. A self-made entrepreneur, he has built Rank N Bank with no funding or debt, with the sole purpose to help clients grow their businesses profitably.

      Outside the business sphere, James is passionate about racing sports cars at the well-known Willow Springs Raceway, surfing the famous wave breaks on the East and West coast, and challenging himself out on the mountain trails around the U.S.