Building Amazon Storefronts that Convert

What Is an Amazon Storefront?

Amazon Stores are multi-page storefronts within the platform available to brand-registered sellers, and allow sellers to showcase their products using custom content. You can feature your collections to improve your customers’ shopping experience, build brand loyalty, and eventually boost sales - all at no cost.

To set up your Amazon storefront, you simply need to be registered on Amazon Brand Registry. Doing so will also give you access to other benefits, including Amazon’s A+ content.

Advantages of Using an Amazon Storefront

Helps increase brand awareness

Within your Amazon Store, customers can see all of your offerings in one place and discover what makes your brand unique. This builds brand awareness and trust among potential customers.

No competitors

Sponsored ads from competitors can be a distraction on search result pages. With an Amazon Store, your customers will only see and interact with your brand.

Customize the look and feel of your brand

You can easily design your store the way you like it. You can add infographics, videos, and images to define the overall appeal of your brand.

Include multiple pages and categories

If you offer products under different categories, you can create subpages for them in your Amazon Store. This will help improve the customer shopping experience as everything is arranged logically.

Get store insights

You can monitor traffic to your store, monitor page views and visits, and see if your store is driving sales. This will help you make more informed marketing decisions in optimizing your campaigns.

Features Exclusive to the Amazon Storefront

Below are some of the features and tools that can help you showcase your brand and products more efficiently to get more visibility.

Product management

With an Amazon storefront, you can easily upload and organize product photos. You can also hide products that are out of stock and optimize your page for a better customer shopping experience.

Shoppable images

You can make images shoppable and allow customers to get more product details, prices, and customer ratings. Customers can also add their desired products to their Shopping Cart.

Texts on images

Stores make it easy to add descriptive texts to images. You can add descriptions to images to provide more information about the product, which can also help improve rankings on search engines and drive traffic to your Store.

Background videos

You can even use videos to showcase your products and draw attention to your store. Your Amazon storefront allows you to upload videos you can play in a loop while customers shop from your store.

Benefits of Creating an Amazon Storefront

There are a good many reasons to create an Amazon Store. Some of the most notable ones are the following:

• Helps expand your brand’s reach
• Showcases more of your product catalog
• Drives traffic away from your competitor’s advertising
• Boosts your organic search ranking on Amazon
• Improves incremental sales with cross-selling and upselling
• Promotes new product launches

Amazon Storefront Best Practices

Here are three tips to avoid common problems when building your Amazon Storefront.

Choose a simple, organized design

Keep the design and layout simple so it won’t be difficult to navigate. Confusing pages will turn a buyer off from your brand. The more quickly shoppers can navigate your catalog of products, the better the chances of them finding and purchasing what they’re looking for.

Use high-quality imagery

Use only high-quality images and videos as part of your storefront. If you use imagery with low resolution, it could signal to the buyer that your products may have the same poor quality. Don’t allow cheap images and sloppy design work ruin your brand.

Also, stay consistent with your colors, font style, and other design elements. This helps create a cohesive shopping experience across platforms and gives buyers a consistent image of your brand.

Use storefront pages and link to them

Having an Amazon storefront allows you to create multiple pages, and within the contents of your pages (called “tiles”), you can link to your other pages just like you would a product. For best practice, use the same wording of the title for your page, as this will appear in the search results.

Optimize your store for mobile

Don’t forget to include keywords

When you upload great pictures, lifestyle images, and videos about your brand, don’t forget to match them with the search terms you’d like to rank for. Just be sure not to load up on too many keywords – keep everything written for a normal human being while incorporating descriptive keywords for which you need to improve your rankings.

Address your customer pain points

When customers come to your Store, they are looking for solutions. Guide them through your Store by addressing your target market’s major pain points. Understand their problems and guide them on their journey to finding the answers they came to seek.

How to Promote Your Amazon Storefront

Once you’ve gotten your Amazon storefront up and running, you’ll need to promote it. Here are some tips to get you started:

Amazon Coupon Codes

Offering incentives can give you a leg up over your competitors. One way you can do this effectively is through Amazon coupon codes; you can create these coupons to be either a certain dollar amount off or a certain percentage off a product. Amazon also offers a few other types of promotions you can run, including discount codes customers can use at checkout.

Sponsored Product Ads

Running a Sponsored Ads campaign is an excellent opportunity to attract prospective buyers to your Store. By investing some money in ads to help your product come up earlier in Amazon’s search results, you’ll improve your brand’s visibility and drive more sales. You can set your own budget so you’ll pay an amount that’s reasonable for you.

Work With Creators

Content creators can also help drive traffic to your Amazon storefront by sharing content on their social media accounts while including a link back to your storefront. Content creators and influencers can encourage their viewers to view your product on Amazon, or share a discount code that works on Amazon, to persuade more buyers to check out your Store.

Takeaway

Amazon storefronts can increase brand awareness, drive more organic traffic, and increase sales on Amazon, so give extra thought and time to developing your storefront. Give buyers a great shopping experience by keeping your Store up to date with the newest products and deals you have running.

Here at Rank N Bank, we have Amazon experts, designers, and copywriters that can help you optimize your Amazon listings and Stores to further boost your sales. Get the most out of your Amazon store– let’s discuss how we can help you design the most effective Amazon storefront that’s just right for your business.