Many sellers recently reported experiencing issues with the Amazon search. The complaint is that their product listings have disappeared for the keywords they usually rank for, and the only listings left were the ones with running sponsored ads.
This huge bug got many sellers desperate and frustrated. Losing their rank on popular key searches had a negative impact on their sales and revenue. A glitch like this could mean life or death for an e-commerce operation.
Sellers can’t really do anything but wait for Amazon to fix the issue. Unfortunately, this widespread backend glitch is not a first. Amazon’s search has also been broken before.
But in order to maintain a good relationship with Amazon’s ranking algorithm, you should consider the following tips:
- Use relevant title and backend search terms. Avoid keyword stuffing. Spammy content can have a negative impact on your click-through rate.
- Set your price competitively to maintain good conversion rates. Conversion rate is a significant performance factor in your search ranking.
- Feature high-quality images. This also helps in boosting conversion rates.
- Be mindful of your ratings. The quality of your product reviews is also a critical performance-related factor that figures into Amazon’s algorithm.
Avoid potential Amazon search issues by properly optimizing your product pages. Talk with us today.