Amazon Search Issues

Many sellers recently reported experiencing issues with Amazon’s search engine. The complaint was that their product listings had disappeared from the keywords they usually rank for, and the only listings left were the ones running sponsored ads.

This huge bug left many sellers feeling desperate and frustrated. Losing their rank on popular key searches had a negative impact on their sales and revenue. A problem of this magnitude can very easily mean life or death for an e-commerce operation.

Unfortunately, this widespread backend glitch is not the first of its kind, and every time it happens, sellers are at the sole mercy of Amazon to fix the issue.

With that said, consider these following tips to stay in the good graces of Amazon’s ranking algorithm:

• Use relevant title/backend search terms and avoid keyword stuffing. Spammy content can have a negative impact on your clickthrough rate – find the perfect balance between optimal keyword usage and readability.
• Update the keywords on your product listings to stay relevant. One of the easiest changes you can make to drive more conversions is optimizing the keywords used in your product listing. Depending on the size and variety of your products, you’ll need to frequently examine your keywords to remain relevant to Amazon’s algorithm.
• Set your price competitively to maintain good conversion rates. Conversion rate is a significant performance factor in your search ranking; regularly monitor your competition’s pricing and adjust accordingly.
• Feature high-quality images. This also helps in boosting conversion rates. Because product photos can make or break a sale, investing in compelling listing images and A+ graphics is a must.
• Be mindful of your ratings. The quality of your product reviews is also a critical performance-related factor that figures into Amazon’s algorithm.

Avoid potential Amazon search issues by properly optimizing your product pages. Talk with us today to find out how we can help.