And just like that… the holiday season is over!
Many sellers now face the challenge of mass product returns and have entered the post-holiday retail slump.
While shoppers love all the deals that come with the holiday season, those days can’t last forever. Inevitably, sales will decrease, making it important to find ways of getting through the January sales slump.
- Plan for Next Season
Even though last year’s holidays have ended, there are plenty of upcoming shopping events that you should prepare for, such as Valentine’s Day, the Super Bowl, and Saint Patrick’s Day. If any of your products apply to one of these events, begin preparations now for your pertaining marketing deals.
While spring may still feel like a long way off, now is a great time to get shoppers rallied up for the change of season. Post-holiday is the perfect time to stock up on supplies and offer early bird deals for outdoor/spring items. Capitalize on shoppers’ excitement for warmer weather ahead of the competition.
- Keep Building Your Brand
Just because the holidays are over doesn’t mean you should pause your marketing campaigns. Many sellers tend to take a break from marketing after being busy during the holidays – take advantage of your lack of competition by releasing a steady stream of marketing content to continue building your brand and product promotion.
Hype up sales or announce upcoming events. Stay present and engage your target customers when other retailers go silent. Keep shoppers focused on your store as the year continues.
Remember to keep your campaigns and messaging consistent across all your marketing channels, including social media, email, and traditional advertising. January doesn’t have to seem bleak – treat it as an opportunity to gain traction. Start out on a strong footing and lay the groundwork to improve your sales all year long!
- Launch a New Product
Another effective way to boost revenue without setting off returns en masse is to launch a new product. This strategy fits right in with the spirit of the season. A new year means a fresh start for many people. Highlight your new offering as a way to transform and start the year off right. You could relate your offering to goals and resolutions customers usually set for the new year.
A new product launch can attract both existing and new customers to boost your January sales. Launching a new product post-holiday works well for small businesses, as it won’t be outshined by the onslaught of new products released prior to last year’s holidays.
- Optimize Your Campaigns and Listings
You may be thinking that new advertising campaigns are worth investing in during the post-holiday sales slump. While this may be true for some businesses, it doesn’t necessarily mean you should stop optimizing your current campaigns.
The slow period at the beginning of the year is the perfect time to evaluate your content and make necessary adjustments. Check if there’s a need to update your keywords, titles, bullet points, or A+ content.
- Deploy a Multi-Channel Approach
Another strategy to overcome the holiday sales slump is to target customers across multiple channels. You’ll consistently steal attention from competitors if you remain top-of-mind among customers through a multi-channel approach.
You can use a wide variety of channels to reach audiences. For instance, you can invest in ads and supplement them with email marketing that inform customers of a “missed opportunity,” tied in with deals and discounts. This is a great way to stay relevant with customers and pick up additional revenue that might have otherwise gone untapped. You can also run promotions on your social channels to further increase brand awareness and drive more sales to your page.
Boosting post-holiday sales and conversion is possible if you use the right strategies. Try out the tips mentioned above to ensure your business doesn’t fade from the spotlight. With enough time, money, and diligence, you can maintain profitability throughout the year and stay atop the competition.
Rise to the occasion and beat the holiday sales slump this season. Learn more about Amazon marketing strategies and let’s discuss how we can help further grow your business. Book a call with us today!