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The Client
Exposed Skin Care
Exposed Skin Care, founded by Jeff Hautala in 2002, offers exceptional skincare products that treat acne and promote overall skin health. The brand uses the perfect blend of advanced scientific ingredients and natural extracts.
The Backstory
Exposed Skin Care seizes any opportunity to increase the sales of its kits (Main Kit, Basic Kit, and Expanded Kit) and single items by using Amazon Seller Central marketing tools and PPC Ads.
We prioritize the Basic and Main Kit on PPC Ads.
The Service
Rank N Bank implemented a targeted PPC advertising strategy to promote Exposed Skin Care products during the promotional period. The team utilized different ad strategies, including percentage-off coupons and tiered promotions, to attract customers and encourage purchases.
Our Strategies
CASE STUDY 1: PERCENTAGE-OFF COUPON
Amazon offers sellers the option to create coupons through Amazon Seller Central, allowing them to provide discounts on specific products or sets of products. This feature can be a powerful tool for sellers to attract customers, increase sales, and promote certain items within their inventory. By strategically setting up coupons, sellers can effectively manage promotions and incentivize purchases from their store.
In our sample, we offered percentage-off coupons for selected Exposed Skin Care products. Customers were able to see these coupons on their:
- Coupons Homepage
- Search on the Amazon Page
- Product Detail Page
- “All-Offer Dispage Page”
- Carts
Source: https://sellercentral.amazon.com/help/hub/reference/G3QLEV6W2QK84C57
CASE STUDY 2: PERCENTAGE OFF COUPON TO PRIMARY PRODUCTS AND TIER PROMO TO SECONDARY PRODUCTS
n this 2nd promotion set-up, we used the percentage-off coupon for the Acne Kits and tier promotion for the single items.
In addition to our explanation in Case Study 1, this is how it works for the tier promotion:
- Sellers can set up promotions offering a percentage-off with certain conditions (e.g., with a minimum purchase of 2 products, the customer can get 5% off).
- With the promotion we set up, we encouraged customers to purchase more of the single items we included in the Tier Promotion. The customer could choose any of the single products included in the promo.
Offering coupons and promotions for slow-selling months and slow-selling products is also a great strategy.
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The Result
The implementation of these strategies yielded positive results:
Case Study 1
A 15.48% increase in total sales indicates that our promotional efforts from December 31, 2023, to January 14, 2024, successfully drove additional revenue. This increase demonstrates the effectiveness of offering percentage-off coupons and increasing advertising bids to attract customers and stimulate purchases.
Case Study 2
Combining our strategies resulted in a substantial 24.51% increase in total sales. This outcome underscores the effectiveness of our updated approach, which incorporated targeted promotions, increased visibility through bidding strategies, and the launch of a sponsored brand campaign.
The Summary
The strategic integration of PPC advertising with targeted promotional offers proved highly effective in enhancing sales and customer engagement during the promotional periods.
Using promotions, deals, and coupons on platforms like Seller Central is a great way to attract more customers and increase sales, especially during slower times or special events. It helps keep your product listings competitive and encourages shoppers to buy from you. So, it's wise to take advantage of these opportunities whenever possible.
Moving forward, we can use this valuable insight to refine our sales strategies and further optimize our promotional efforts for continued growth and success.
However, it’s important to note that while percentage-off coupons and tiered promotions can boost sales for many products, their effectiveness varies. These promotions might not have as much impact in highly competitive markets or with big brands. Exploring other promotional tactics like bundle offers or targeted advertising is essential in such cases. Flexibility and adaptability are vital in finding the right strategy for each product and market.
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