Transitioning from brick-and-mortar retail in the digital age comes with a lot of challenges. While many customers still prefer to deal with people face-to-face when making purchases, brands that wish to grow and reach even more potential clients now need to consider building an online presence.
In this case study of one of our clients, Headhunter Sunscreen, we’ll tackle the common challenges that such traditional businesses face, such as the overhead costs and the need for knowledgeable staff to sell the product.
Headhunter was determined to move from selling through wholesale distributors to direct to consumers and successfully did it with Rank N Bank.
We helped them build and set up their online store and acquire online visibility to attract their targeted traffic through proper listing optimization and PPC campaigns. Now the company has fully embraced direct online selling and is reaping the benefits of adapting to the changing times, with over $40k earnings from PPC advertising on Amazon within the first 90 days.
Moving a brick-and-mortar business online can be quite complicated. It requires strategic planning, an understanding of your target market, and a long-term vision for your brand. From optimizing your website and product pages to fine-tuning your marketing goals, brands need a holistic plan to successfully jump into e-commerce.
Here are a few steps you can take to help you when switching your business model from brick-and-mortar to click-and-order:
- Assess what your customers need
- Fine-tune your business plan (allocating budget, handling data privacy, taking online payments, factoring in regional sales tax, protecting yourself from fraud, etc.)
- Evaluate your product range (consider changing or diversifying your products)
- Optimize your website (choose the best platform for your brand and create compelling product listings)
Learning how to properly sell online is not just a temporary fix during an unprecedented global event. It is a long-term strategy in order to reach a much wider audience. Let’s discuss it over the phone!