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    Case Studies


    Posted by James Hyatt on July 13, 2020

    Transitioning from brick-and-mortar retail in the digital age comes with a lot of challenges. While many customers still prefer to deal with people face-to-face when making purchases, brands that wish to grow and reach even more potential clients now need to consider building an online presence.

    In this case study of one of our clients, Headhunter Sunscreen, we’ll tackle the common challenges that such traditional businesses face, such as the overhead costs and the need for knowledgeable staff to sell the product.

    Headhunter was determined to move from selling through wholesale distributors to direct to consumers and successfully did it with Rank N Bank.

    We helped them build and set up their online store and acquire online visibility to attract their targeted traffic through proper listing optimization and PPC campaigns. Now the company has fully embraced direct online selling and is reaping the benefits of adapting to the changing times, with over $40k earnings from PPC advertising on Amazon within the first 90 days.

    Moving a brick-and-mortar business online can be quite complicated. It requires strategic planning, an understanding of your target market, and a long-term vision for your brand. From optimizing your website and product pages to fine-tuning your marketing goals, brands need a holistic plan to successfully jump into e-commerce.

    Here are a few steps you can take to help you when switching your business model from brick-and-mortar to click-and-order:

    • Assess what your customers need
    • Fine-tune your business plan (allocating budget, handling data privacy, taking online payments, factoring in regional sales tax, protecting yourself from fraud, etc.)
    • Evaluate your product range (consider changing or diversifying your products)
    • Optimize your website (choose the best platform for your brand and create compelling product listings)

    Learning how to properly sell online is not just a temporary fix during an unprecedented global event. It is a long-term strategy in order to reach a much wider audience. Let’s discuss it over the phone!


    Topics: Case Study

    About the Author

    James Hyatt

    James Hyatt is the founder and CEO of Rank N Bank, an Amazon Advertising Agency that prides itself on quick, clear communication, transparent pricing, and industry-leading expertise. He graduated with a degree in Business Management at San Diego State University. A self-made entrepreneur, he has built Rank N Bank with no funding or debt, with the sole purpose to help clients grow their businesses profitably.

    Outside the business sphere, James is passionate about racing sports cars at the well-known Willow Springs Raceway, surfing the famous wave breaks on the East and West coast, and challenging himself out on the mountain trails around the U.S.

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