Before you begin…
My intent with creating this list is to give you a starting point on each topic for you to explore deeper. Within each numbered item you’ll find blue hyperlinks that will take you to articles, videos, blog posts, or other content that will expand on the topic.
Think of this as an index and each section represents an idea that when explored reveals insight into each topic. Use the list to create your own learning journey.
Find something interesting and want to go deeper? Click on a link in the text to learn more.
Your Amazon listing images are the visual component of your product detail page.
Your main image must stand-out from the competition and generate clicks and conversions.
There are three image types you need to have within the first seven image slots including;
The product image is a picture of your product on a plain white background.
These images should not contain brand logos or any text overlay.
You want your product to take up at-least 80% of the white space.
You should show multiple angles of your product, front, back, side, top, or bottom.
Lifestyle images help your customer visualize themselves using your product in real life.
Use keyword and competitor research to figure-out who exactly is buying your product.
Create lifestyle images that match those keywords and reflect your customer avatar.
Show all the environments your product can be used in, help customers see the end result.
Tell your product’s story with info-graphic images. Use icons and text to call-out benefits.
Add badges and banners to catch the consumer’s eye and pull them into your content.
Help them understand how your product can benefit and make their life better.
Differentiate from competitors and give all the details, go all out leave nothing behind.
Product images should be at minimum 300–dpi, if possible 1,000–dpi images are better.
No black and white images, use full resolution high quality color pictures that “pop”.
Only show the product(s) the customer will receive with their order in the image.
Accessories not included should be left out of the picture. Real images only, no drawings.
Enable zoom functionality by uploading images of at-least 1,000–dpi (dots per inch).
Size your image 2000x2000 pixels for max zoom features, enabling double zoom on click.
Save the image as .jpeg with 100% compression. This ensures high quality once uploaded.
Test different crop ratios from 1:1 to 5:1 based on your product and conversion rates.
Consumers who watch a video on your listing are 3.6x more likely to turn into buyers.
There are three places to add video to your listing;
Use videos to demonstrate product use, show assembly instructions, or act as testimonials.
Keyword index means that your product is considered relevant for the keyword.
Keyword rank means that your product appears within the top 1-300 spots for the keyword.
Your product could be indexed for a keyword but not rank for it, the goal is to rank.
Use keyword rank and index tools to track your progress and define your positions.
Do not include your brand name in your title, it’s a waste of valuable real estate.
The keywords in your title are weighted more heavily than the rest of your listing.
Use your title to rank for high traffic, money keywords. Include benefits, not features!
Find keyword phrases with high click through rate in your ads and add it to your title.
Use all available characters in your title, it’s a mistake to do otherwise.
Your bullet points should be hard hitting, information rich and benefits driven.
Use bullets to preview the information you’ll expand on in your product description.
Tell customers exactly what’s included with their order and what they’ll receive.
What can you guarantee about your product or service? Add a guarantee as your fifth bullet.
Think of the listing description as a mini sales letter for your product. Also, an SEO haven.
Expand on your bullet points and go into detail about the benefits your product offers.
Sell customers on why your product is different and show them a Unique Selling Proposition.
Use long-tail targeted keyword phrases and always end with a call to action, “Add to Cart”.
Use soft html code in your description to create headlines, paragraphs, and bullet points.
Sellers who don’t use html will end up with a big block of text that no consumer will read.
Use headings above your paragraphs to direct the reader’s attention and breakup the text.
Use bold tags to make the last sentence stand out and include a call to action to add to cart.